Born From Instinct
Our journey began with our founder’s desire to give his police dog the very best. He researched, studied, and recognized the benefits of an instinctive, natural diet for his companion. From there, a new approach to pet nutrition was established: food inspired by what pets would instinctively eat in nature - and K9 Natural was born!
A Freeze-Dried First
Driven by innovation and care, we became one of the first to craft Freeze-Dried pet food. This breakthrough championed high-meat diets and preserved the benefits of raw nutrition, while making it easier to feed, more digestible, and deeply palatable for pets.
Going Global
As demand grew, so did our reach. We became the first New Zealand pet food company to export freeze-dried pet food internationally, sharing New Zealand’s very best nutrition with pets around the globe.
Introducing Feline Natural
Recognizing that cats thrive on the same high-meat, species-appropriate nutrition, we launched Feline Natural. The same commitment to natural ingredients, minimal processing and exceptional quality, now tailored for cats.
Hydration Elevated
With feline hydration front of mind, we expanded Feline Natural’s wet range with Pouches. Naturally hydrating, highly palatable recipes, free from gums, binders, and gelling agents.
Certified for Good
We became a Certified B Corporation®, recognizing our long-standing commitment to doing better for pets, people, and the planet. Another step in setting the gold standard in pet nutrition. Read more about our B Corp journey here.
Continuing to Make a Difference With Nature & Nutrition
Today, we continue our mission to help pets and their people bring out the best in each other. Our food is inspired by nature, guided by science, and crafted with care our New Zealand way, and we’re committed to keeping it that way.