We believe pet parents deserve complete confidence in what they feed their pets - from each ingredient, uncompromising quality, and transparent sourcing. From where it’s sourced to how it’s labelled, transparency is at the heart of everything we make.

Why Trust & Transparency Matters

Knowing what's in your pet's food and where it comes from allows you to feel confident at every meal, knowing you're giving them the very best in pet nutrition. With traceable ingredients, clear labeling, and rigorous standards, we create nutrition you can trust, crafted with care our New Zealand way.

Our Quality Standards & Certifications

We’re committed to doing what’s right for pets, for people, and for the planet. That’s why we hold ourselves to globally recognized standards that guide not just what we make, but how we operate. Our certifications and partnerships reflect our promise to produce safe, transparent, and nutritionally complete and balanced food. From our B Corp® certification and sustainability commitments, to strict food‑safety systems, government‑approved production, and AAFCO‑aligned nutrition, each of our quality standards plays a vital role in ensuring every recipe meets the highest expectations.

B Corp® Certified

We meet rigorous standards of social and environmental performance, transparency, and accountability - ensuring we do right by pets, people, and the planet. Read more here.

Pet Sustainability Coalition Member

We’re proudly a member of the Pet Sustainability Coalition, actively working toward reducing our environmental footprint and improving sustainability across our supply chain.

HACCP-Certified Facilities

Our manufacturing partner sites operate under globally recognized Hazard Analysis and Critical Control Point (HACCP) systems for food safety.

MPI New Zealand Approved

All of our production here in New Zealand complies with New Zealand’s Ministry for Primary Industries (MPI) regulations - known worldwide for strict oversight and world-leading safety standards.

AAFCO-Aligned Nutrition

Our recipes are formulated to meet the nutritional levels established by the AAFCO Dog and Cat Food Nutrient Profiles for all life stages* where applicable.