OUR BELIEFS

High‑Meat, High‑Protein Nutrition

We believe in high-meat, high-protein diets because a pet’s instinctive diet is best – high in protein from real meat, just as nature intended. Delivering nutrition, energy, and the taste pets love.

Why High-Meat Nutrition Matters

High‑quality animal protein is the foundation of great pet nutrition. 

A high‑meat diet provides the essential amino acids, energy, and nutrients pets need to thrive, and supports strong, lean muscles, sustained energy, healthy skin & coat - all with the natural taste pets instinctively love. 

When food is built around whole-food animal ingredients, pets get more of what they need in every bite, and nothing they don’t. They get protein from real meat, as well as naturally occurring fats, vitamins, and minerals in forms they can easily digest and use.

That’s why we start with meat. Because when food aligns with instinct, pets thrive.

What Sets Our High-Meat Nutrition Apart

Not all high‑meat, high-protein diets are created equal. Ours are carefully crafted to deliver meaningful nutrition.

Real meat and organs provide highly digestible protein and naturally-occurring nutrients.

Formulated to meet the unique nutritional needs of dogs and cats.

We choose premium and purposeful ingredients with care to ensure real and high-quality nutrition.

Thoughtfully formulated to support pets long term, not just as a supplement or topper.

No fillers. No artificial preservatives, flavours or colours. Nothing added without purpose.

High-Meat Nutrition for Dogs

All K9 Natural recipes are rich in quality animal protein and essential nutrients, supporting lean muscle, sustained energy and overall wellbeing, with the taste dogs instinctively love.

Our Freeze-Dried and Canned ranges are made from 94% fresh, New Zealand grass-fed, free-range meats, cage-free chicken, or sustainably sourced fish, providing rich and nourishing proteins and fats for a happy, healthy dog.

By combining only the best ingredients, we create complete and balanced, high-meat diets designed to fuel dogs the way nature intended, for strength and vitality.

Shop our Range for Dogs

High-Meat Nutrition for Cats

Our Feline Natural Freeze-Dried, Canned, and Pouches ranges are made with 98% meat and organs, sourced from New Zealand grass-fed, free-range meats, cage-free chicken, or sustainably sourced fish, delivering the rich proteins and nourishing fats cats need to thrive.

All of our Feline Natural recipes are rich in quality animal protein and essential nutrients, supporting lean muscle, healthy hydration and overall vitality, with exceptional palatability for even the most discerning cats.

Shop our Range for Cats

For Dogs

94% High-meat

For Cats

98% High-meat

For Boosters & Treats

High-meat, minimal ingredients

From Belief to Bowl

Explore our range of natural, high-meat nutrition recipes, crafted our New Zealand way - Freeze‑Dried, Baked & Coated, Canned, Pouches, Treats, and Boosters.

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