Because nature knows best. Dogs thrive on natural diets high in meat and rich in vitamins and minerals. Research shows that a natural, high‑meat diet supports energy, digestion, skin and coat health, and overall vitality. Our Canned recipes use wholefood ingredients and avoid unnecessary fillers like grains, cereals, and starches; ensuring your dog gets the nutrients they need, just as nature intended.

All of the wholefood ingredients used in our Canned range are sourced sustainably from New Zealand. We have made the most of our natural resources, sourcing free-range meat from grass-fed animals, sustainably sourced seafood from our clean NZ waters, vegetables grown from fertile soil, and cage-free chicken. Every ingredient is chosen for quality, nutrition, and traceability - that’s why we are B Corp certified.

Always follow the feeding instructions on the back of the pack or refer to our feeding guides here.
If you’re feeding as a topper, simply add to the top or mix into your dog’s existing food for added flavour and nutrition.

Feeding amounts vary depending on the age, breed, size, and activity level of your dog. You can find full feeding guidelines for all our formats here.

We recommend keeping an eye on your dog’s body shape and adjusting their feeding portions accordingly if you notice any significant increase or decrease from their “normal.”

Yes, our Canned diets are formulated to meet the nutritional levels established by AAFCO Dog Food Nutritional Profiles to be complete and balanced for all stages of a dog's life*. 

Puppies generally require 2–3 times the amount an adult dog of the same weight would eat. Always follow the puppy feeding guide here.

*Large‑breed puppies expected to exceed 32kg+ (70lb+) as an adult should wait until fully grown before transitioning to our Canned diets.