Because nature knows best. Cats are obligate carnivores and thrive on natural diets high in meat and rich in vitamins and minerals. Research shows that a natural, high‑meat diet supports energy, digestion, skin and coat health, and overall vitality. Our Canned recipes, with added hydration from fresh NZ water, use wholefood ingredients and avoid unnecessary fillers like grains, cereals, and starches; ensuring your cat gets the nutrients they need, just as nature intended.

All of the wholefood ingredients used in our Pouch range are sourced sustainably from New Zealand. We have made the most of our natural resources, sourcing free-range meat from grass-fed animals, sustainably sourced seafood from our clean NZ waters,, and cage-free chicken. Every ingredient is chosen for quality, nutrition, and traceability - that’s why we are B Corp certified.

Always follow the feeding instructions on the back of the pack or refer to our feeding guides here.
If you’re feeding as a topper, simply add to the top or mix into your cat’s existing food for added flavor and nutrition.

Feeding amounts vary depending on the age, size, and activity level of your cat. You can find full feeding guidelines for all our formats here.

We recommend keeping an eye on your cat’s body shape and adjusting their feeding portions accordingly if you notice any significant increase or decrease from their “normal.”

Yes, our Canned diets are formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles to be complete and balanced for all stages.

For kittens, we recommend feeding 2-3 times the adult amount listed in the feeding guide here. Always consult your veterinarian, as requirements vary.