Freeze-Dried Nutrition

The pinnacle of feline nutrition. Delivers the benefits of a fresh diet with 98% New Zealand meat in a clean, convenient format. Nutrient-dense and intensely palatable.

High‑Meat Nutrition

High-meat, high‑protein, nutrient-dense recipes for pets to thrive.

Supports Whole Body Health

Balanced nutrition to help cats thrive. 

Ethically & Sustainably Sourced Ingredients

Ingredients chosen with purpose and care for animals, people and place.

Made in New Zealand

Proudly New Zealand crafted with care.

Freeze-Dried Feeding Guide

Freeze-Dried food delivers complete and balanced nutrition in its most concentrated form. It can be fed on its own as a complete and balanced meal, or added to your cat’s existing food to boost nutrition and flavor. This guide will help you understand how much Freeze-Dried food to feed, how to serve correctly, and how to confidently transition your cat, whether fed on its own or as part of a mixed feeding approach.

Our Freeze-dried range can be served on its own as a complete and balanced meal, or added to your cat’s existing food to boost nutrition and flavor.

Feline Natural Freeze-Dried Feasts can be served dry, or rehydrated by adding warm water.

For rehydration, we recommend mixing 1 cup of food and ¼ cup of water. Warm water should feel comfortable when tested on the back of your hand.

Sprinkle a small amount over your cat’s usual food to increase nutrient content and palatability. 

Topping is a great way to introduce freeze-dried food to see if it is right for you and your cat.

Every cat is different. Body condition is the best guide for what is right for your pet. We recommend regularly monitoring your cat’s weight and condition, and adjusting feeding amounts if you notice any significant change over time.

Transitioning to Feline Natural

We recommend following a 10 day transition plan. Start by mixing a small amount into their current food, slowly increasing the amount over 10 days until they enjoy an entire bowl of Feline Natural. Transitioning correctly over this time will give your cat (and their stomach) time to adjust to the high-meat, nutrient-dense content of our food.

  • Days 1 - 3

    Feed Feline Natural as 25% of your cat’s bowl.

  • Days 4 - 6

    Feed Feline Natural as 50% of your cat’s bowl.

  • Days 7 - 9

    Feed Feline Natural as 75% of your cat’s bowl.

  • Day 10+

    Feed Feline Natural as 100% of your cat’s bowl.

Days 1 - 3

Feed Feline Natural as 25% of your cat’s bowl.

Days 4 - 6

Feed Feline Natural as 50% of your cat’s bowl.

Days 7 - 9

Feed Feline Natural as 75% of your cat’s bowl.

Day 10+

Feed Feline Natural as 100% of your cat’s bowl.

Frequently Asked Questions

Because nature knows best. Cats are obligate carnivores and thrive on natural diets high in meat and rich in vitamins and minerals. Research shows that a natural, high‑meat diet supports energy, digestion, skin and coat health, and overall vitality. Our Freeze-Dried recipes use wholefood ingredients and avoid unnecessary fillers like grains, cereals, and starches; ensuring your cat gets the nutrients they need, just as nature intended.

Our Freeze-Dried feasts are complete & balanced, nutrient-dense, and as close to a raw diet as you can get. Our innovative freeze-drying process uses minimal processing to remove the water content of the original ingredients, leaving all the natural goodness of a raw, high-meat diet in a safe, convenient, and ready-to-use format. Serve on their own as a complete & balanced meal or sprinkle over your cat's existing food as a tasty, nutritious topper.

All of the wholefood ingredients used in our Freeze-Dried range are sourced sustainably from New Zealand. We have made the most of our natural resources, sourcing free-range meat from grass-fed animals, sustainably sourced seafood from our clean NZ waters, and cage-free chicken. Every ingredient is chosen for quality, nutrition, and traceability - that’s why we are B Corp certified.

If you’re feeding our Freeze-Dried range as your cat’s complete meal, you can either feed as is or by adding approximately ¼ cup of water with every cup of food. This supports digestion and increases hydration. Always follow the feeding instructions on the back of the pack or refer to our feeding guides here.

If you’re feeding as a topper, simply sprinkle or mix into your cat’s existing food for added flavor and nutrition.

Feeding amounts vary depending on the age, size, and activity level of your cat. You can find full feeding guidelines for all our formats here.

We recommend keeping an eye on your cat’s body shape and adjusting their feeding portions accordingly if you notice any significant increase or decrease from their “normal.”

Yes, our Freeze-Dried diets are formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles to be complete and balanced for all stages.

For kittens, we recommend feeding 2-3 times the adult amount listed in the feeding guide here. Always consult your veterinarian, as requirements vary.